OFF PLAN PROPERTY EXCHANGE: Vesta Expands into Furniture Rental Market with Acquisitions of Fernish and Feather
Luxury interior design and staging firm Vesta is making a strategic move to target the broader furniture rental market with the recent acquisition of rental startups Fernish and Feather. Under a new holding company called Showroom, the three companies will continue to operate as separate brands, offering customers a complete life-cycle solution for furnishing their homes.
The acquisitions allow Vesta and Showroom to cater to a wider range of customers, from young professionals furnishing their first apartments to homeowners decorating their primary residence or vacation homes. By incorporating Fernish and Feather into their portfolio, Vesta can tap into the mass-premium market without diluting its luxury brand.
Originally launched as an e-commerce furniture rental solution for young apartment dwellers, Fernish and Feather’s mission was to provide a sustainable and earth-friendly alternative to purchasing disposable furniture. Both companies built strong brands specifically targeting the mass-affluent, mobile customers who prioritized flexibility and sustainability in their furniture choices.
With the acquisition of Fernish last year and Feather more recently, Vesta is transforming itself into a full-service design studio. In addition to high-end home staging, the company now offers interior design services, furniture rentals, and sales of custom furniture designs.
Showroom, the new parent company formed after the acquisitions, aims to create a comprehensive solution for customers at different stages of their life cycle. Whether it’s someone starting their career in a new city or a celebrity athlete in need of temporary housing, Showroom can provide a furniture and design solution tailored to their needs.
Joining forces with Vesta enables Fernish and Feather to accelerate their growth and expand their market reach. The newly merged companies expect nine-figure revenues in their first full year of combined operations. Showroom’s vision is to revolutionize the furniture industry and change the way people experience design, offering a wide range of purchase, rental, and interior design services.
FAQ:
Q: What is Vesta?
A: Vesta is a luxury interior design and staging firm.
Q: What companies did Vesta acquire?
A: Vesta acquired Fernish and Feather, two rental startups.
Q: What is Showroom?
A: Showroom is a new holding company that encompasses Vesta, Fernish, and Feather.
Q: What does Showroom offer?
A: Showroom provides a full life-cycle solution for customers, including furniture rentals, interior design services, and custom furniture sales.
Q: What markets are Fernish and Feather targeting?
A: Fernish and Feather focus on the mass-affluent, young professional, and mobile customer segments.
Q: What is the mission of Showroom?
A: Showroom aims to revolutionize the furniture industry and change the way people experience design and furniture.